2 comments on ““Svengoolie” to showcase “Frankenstein” (1931), this Sat. on Me-TV

  1. I love how all six of the vintage Universal ads for Frankenstein have the caveat “A FRIENDLY WARNING: If you have a weak heart…”, which in 1931 was considered a genuine promotional gimmick. By the time William Castle, who for 1958 Macrabe, came up with the idea to give every customer a certificate for a $1,000 life insurance policy from Lloyd’s of London in case they should die of fright during the film, this type of promotion was considered only worthy for the low-budget independent films like Castle’s.

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  2. Greetings, Gregory! Glad to hear you enjoyed my recent “Silver Screen Reflections” article on Sven’s upcoming telecast of “Frankenstein” (1931) on Me-TV (with the Universal “warning notice” poster/magazine ad art samples for “Frankenstein” from the Dec. 1931 issue of “Motion Picture Herald”)!

    You are right about William Castle’s 1958 gimmick for his film “Macabre” (the $1,000 Lloyd’s of London life insurance policy certificate)! I learned about that many moons ago during a documentary on horror films and William Castle’s promotional gimmicks for theatrical exhibitors on the old AMC (American Movie Classics) cable network!

    Wonder if the 1931 “warning discretion” magazine ads for Universal’s “Frankenstein” inspired Castle to come up with the gimmicks for the majority of his 1958-75 features (released by various studios)?

    Looking forward to watching and live-tweeting Sven’s upcoming big broadcast of James Whale’s “Frankenstein” (1931) with you and the entire SvenPals crowd throughout the land this Sat. on Me-TV! Peace, cheers and kudos to you and all fellow SvenPals! -Chris Hamby

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